Features News Events Interviews Take me out Competitions RSS
On the cover
¹7 (2014)
Tunnelling Towards Hope

28 February - 6 March 2014

Ukraine History

A Stronghold of Rulers and Rebels

With the recent death toll jumping to nearly 100 and 1,000 injured, Hrushevskoho Street, one of the strongholds of EuroMaidan’s three-month-long protests, made headlines around the globe. It was here, on 19 January the country’s stand against government corruption, abuse of power, and the violation of human rights turned from peaceful protest to all-out revolution. Having witnessed much over the years, Hrushevskoho is a street with a history, and not only care of recent days.


Ukraine Today
Acelebrity using their status and intelligence to influence public views and opinion is rarely seen in modern society, even less so in Ukraine. Here, the majority of celebs use their time, effort, and money to enhance or further their career rather than put their name to something that can do good for others. However, as EuroMaidan intensifies, some are making themselves heard – and they fall either side of the EuroMaidan divide.
It used to be that when rebellion and revolution occurred, the intellectual, creative, and spiritual elite would be front and centre.


Ukrainian Culture

When Walls Can Talk

People have been writing on walls since the dawn of civilisation, we call it graffiti, and ranges from simple written words to elaborate wall paintings. Sometimes it is merely the creator wanting to leave his or her mark; sometimes there is an underlying social or political reason. And it is due to the latter that graffiti has exploded across Kyiv in recent months. Anti dictator messages aside, we peel back a few layers of paint to look at graffiti in the city in general.


Kyiv Culture

Retail Revolution

It’s the time to get in a little Christmas gift shopping which inevitably means you’ll hit one of Kyiv’s malls. The just-opened mall Gulliver on Sportyvna Square has an atrium, a food court, glass lifts and acres of parking. Its shops include the so-called “anchor stores” you’ll find in all city malls and additional offerings to ensure it becomes a retail destination. With its plethora of malls, each trying to outdo the last in terms of size and scale, it is hard to imagine Kyiv without them. Yet 14 years ago the concept of the mall was unknown here; What’s On charts the rise, and possible fall, of mall culture.

 In little more than a decade, Kyiv’s retail landscape and the shopping habits of the city’s citizens have undergone a quiet revolution. They may be relatively new to Kyiv but the shopping mall can trace its origins back more than a century, beginning with the Victorian shopping arcades found in the UK. With new innovations like escalators, these evolved into shopping centres, and with the rise of the automobile in that most car-centric of world societies – the US – these evolved into the shopping malls the US is credited with pioneering and exporting across the globe.

The Race Is On
Kyiv’s mall culture began in earnest in 1999 and it was a completely underground industry. The first underground shopping complex, Kvadrat, opened for business on Khreshchatyk in the passage to Prorizna Street. A second Kvadrat would follow, constructed under Maidan Nezalezhnosti, which would eventually link with Globus in 2002. Also in 2002, the sprawling subterranean maze that is Metrograd opened, running from Khreshchatyk to Lva Tolstoho Square. The mall race was officially on and all gloves were off as each new addition raced to bigger and better the last.
Malls in Kyiv have gone from being a literally “underground” movement to brash and loud. They scream “look at me”. Both Gulliver and the curiously-themed (in a city with no coastline) Ocean Plaza, which opened in January, put on dazzling light shows every night. Kyiv’s malls have begun to swell to the point of absurdity and the pace of development is staggering. Four additional malls are tipped to open between 2014 and 2016. They will be called Republic, Art Mall, Happy Mall, and Lavina, and if you thought Dream Town’s in Obolon’s wealth of entertainment venues or the unique theme of Ocean Plaza can’t be outdone, think again. The new malls place heavy emphasis on entertainment.

Competition Heats Up
In Republic, plans show a 500-metre long rollercoaster will be built. Construction of Republic will begin next year on Kyiv’s main ring road. At 284,271 square metres, it will, probably briefly, hold the title of largest shopping centre in Ukraine.
Art Mall is already under construction at the intersection of the Zabolotnoho and Metropolitan highways. Art Mall will cover 50,000 square metres and to keep pace with Republic, developers are building a wind tunnel and a mini-amusement park aimed at children. On O Trutenko Street, Happy Mall is also under construction. This 42,000 square metre mall has an emphasis on supermarkets and grocery shopping as well as shops with developers intending it to be a “one stop shop” for locals.
Lavina is under construction near Metro Akademistechko at the end of the red line. The new mega-mall will cover 140,000 square metres with in excess of 300 stores as well as a 15,000 square metre amusement park, a 12-screen cinema and, of course, an American style food court.
But is Kyiv in danger of mall overload? Are developers creating a culture where our lives become “smaller” – where we can eke out our entire existence within a few blocks from our homes? The experience in other parts of the world suggests yes.

Tribal Migration
Malls have been credited globally with ripping the “soul” out of a city centre – their traditional retail hubs killing businesses not attached to a brand or chain. Then there’s the emergence of the mall culture. In the US by the early 1980s, malls were so tightly woven in the fabric of American culture urban anthropologists began to note the appearance of mall-based tribes. It’s brilliantly depicted in the 1995 film Mallrats, which has the tagline: “They’re not there to work. They’re not there to shop. They’re just there.”
It’s happening in Kyiv. Despite the gimmicks, there is cookie-cutter sameness to Kyiv’s malls, a mass-produced quality that means the retailers are, for the most part, the same; the same clothes outlets, the same fast-food joints, cinemas showing the same movies across multiple screens, and the same people milling around aimlessly – most aren’t shopping. However, having bred so quickly, Kyiv’s malls run the risk of cannibalising each other.
Global experience shows that as one mall opens, another “old-fashioned” mall is abandoned by its “anchor” stores, which stray from the relationship in search of a younger model. Some shut shop completely. Websites such as Deadmalls.com chart the phenomenon in the US focusing on malls that now look twee, and where the space once occupied by GAP is now either exactly that – a gap, or occupied by a community group lured by cheap rent.
For now Kyiv’s malls are packed, but as more and more open will that continue? The answer is possibly not.

by Jared Morgan

Go back

Comments (0)
You are not authorized! Only registered and authorized users can add their comments!

Print Print   Send Send    In favorites In favorites

Read also:
  • Pulling Strings
  • Kyiv’s “New Normal”
  • For Richer or Poorer The Struggle of Ukraine’s Young Couples
  • Me and My Shadow
  • Start Me Up

    Global news 
  • Events Calendar
    «« September 2021 »»
    Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30

    Remember me
    Forgot your password?

    Ukraine Truth
    Rights We Didn’t Know We Had

    Throughout EuroMaidan much has been made of Ukrainians making a stand for their rights. What exactly those rights are were never clearly defined. Ukraine ratified the Univer­sal Declaration of Human Rights in 1952. The first article of the Declaration states all human beings are born free and equal in dignity and rights, they are endowed with reason and conscience, and should act towards one another in a spirit of brotherhood. The ousted and overthrown Ukrainian government showed to the world they don’t understand the meaning of these words.

    Kyiv Culture

    Pulling Strings
    Located on Hrushevskoho Street – the epicentre of EuroMaidan violence, home to battles, blazes and barricades – children’s favourite the Academic Puppet Theatre had to shut down in February. Nevertheless, it is getting ready to reopen this March with a renewed repertoire to bring some laughter back to a scene of tragedy. Operating (not manipulating) puppets is a subtle art that can make kids laugh and adults cry. What’s On meets Mykola Petrenko, art director of the Theatre, to learn more about those who pull the strings behind the show.


    Essential Kyiv listings
    Car Rental
    Bars & Pubs
    Catering Services
    Courier Services
    Foreign Banks
    Hotel Service
    Internet Cafes
    Lost & Found
    Medical Care
    Language Courses
    Souvenir Shops
    Travel Agencies
    Real Estate
    Cable & Satellite TV
    Fitness Centers
    Flowers and Gifts delivery
    Food Delivery
    Freight Forwarders
    Internet providers
    Translation Services
    Veterinarian Clinics
    Beauty Salons
    Whatson Birdies Party

    Useful Links