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On the cover
7 (2014)
Tunnelling Towards Hope

28 February - 6 March 2014

Ukraine History

A Stronghold of Rulers and Rebels

With the recent death toll jumping to nearly 100 and 1,000 injured, Hrushevskoho Street, one of the strongholds of EuroMaidans three-month-long protests, made headlines around the globe. It was here, on 19 January the countrys stand against government corruption, abuse of power, and the violation of human rights turned from peaceful protest to all-out revolution. Having witnessed much over the years, Hrushevskoho is a street with a history, and not only care of recent days.


Ukraine Today
Acelebrity using their status and intelligence to influence public views and opinion is rarely seen in modern society, even less so in Ukraine. Here, the majority of celebs use their time, effort, and money to enhance or further their career rather than put their name to something that can do good for others. However, as EuroMaidan intensifies, some are making themselves heard and they fall either side of the EuroMaidan divide.
It used to be that when rebellion and revolution occurred, the intellectual, creative, and spiritual elite would be front and centre.


Ukrainian Culture

When Walls Can Talk

People have been writing on walls since the dawn of civilisation, we call it graffiti, and ranges from simple written words to elaborate wall paintings. Sometimes it is merely the creator wanting to leave his or her mark; sometimes there is an underlying social or political reason. And it is due to the latter that graffiti has exploded across Kyiv in recent months. Anti dictator messages aside, we peel back a few layers of paint to look at graffiti in the city in general.


Ukraine Abroad

Trendy Soothsayer Speaks Out

We live in a world in which trends move the market. Its not something thats going to change anytime soon. It is, however, something brands the world over (from fashion to football) rely on. Good thing theyve got people like Li Edelkoort: trend forecaster extraordinaire.
Dutch-born Lidewij Edelkoort began her career as a buying consultant at the De Bijenkorf chain in the Netherlands.

Moving to France in 1975 to set up her own consultancy firm, Trend UNI0N, she considers this the real beginning of her fashionable life. Helping to shape international brands such as Coca-Cola, Siemens, Lancome, Gucci and more, she has been widely sought after from all corners of the globe. As the publisher and art director of a number of different magazines, her talent for recognising trends in the market stretches across many topics. Here in Kyiv to present a seminar of new trends over the weekend, we caught up with the in vogue visionary to chat about movements in the market, her love for design and how every aspect of society affects whats fashionable.

How did you get into this industry? What was it that inspired you?
When I was a student at the Art Academy I realised that my power was not in creativeness but in analysis and forecasting the fashion of tomorrow. My first work was at fashion stores network De Bijenkorf in Netherlands, cool-hunting as well as buying and consulting.

Your talent for sensing upcoming trends is one that has been widely talked about. Do you think this is something that you developed more with study or was it something you excelled at from an early age? 
Everyone has a talent from birth. I was given intuition and logic. But what became my profession was the result of hard work and good experience. The design industry is so global that you need to process colossal amounts of information to analyse it. The intuition muscle should be trained constantly, as with other skills. You cant imagine gifted musicians being successful, for example, without constant practice.

What was there before the beginning of Trend UNI0N? Was there anyone or anything that did this kind of work?
We were the first to make trend forecasting a legitimate and viable business proposal. Intuition is quite an imperceptible product, and the timing of predictions is unpredictable.

Tell us, other than the obvious, what does a trend consultant/trend forecaster do? 
I dont know what all those who call themselves trend forecasters do, but with regards to Trend UNI0N we first gather visual communication, appearances, signs and signals, and then analyse them to work out what is just an occasional trend and what is an emerging trend. Its complex, and many professionals take part: economists, sociologists, writers and artists.

Have you always been right about your forecasts?
In my professional forecasts, yes.

Without giving away too many secrets, how can you tell something will be in fashion far in advance of when it actually is?
Its intuition, a feeling of this is it.

How do things such as religion, politics and sexual orientation play into whats fashionable at any given time?
Every aspect of social life plays a part. Not everything that is 
fashionable is good. Weve launched our own initiatives in these areas, to change current thinking. We have a large audience so we first show how its going to be, and then how we think it could be better. In our opinion it is better to live and produce locally than to be global. I believe that we should produce much less and at the same time produce much better things. This means being more responsible and ecological.

Who are some of your favorite designers and why?
Im not a fashionista. Some serious and deep pieces can be seen in Margiela. What Celine is doing now is beautiful. 

What do you think of Ukrainian fashion?
I dont know much about it, but there are individuals whose work Im familiar with, and whose work I can appreciate. Two are already on our social media platform, Masha Reva and Anna October

Have you been to Kyiv before? How do you like it? 
This is my fifth time in Ukraine. Im familiar with the perspective of the country. Ukrainians are clever and intelligent people, who are open-minded, with wide horizons. They look to do things in their own way. 

Tell us a little about the seminar you hosted.
It was on trends for the summer 2013 season in fashion, architecture and design. We named the season Bliss.

What things inspire you? How do you like to spend your time?
Im inspired by nature, and I like to spend time at home and traveling.

Are you afraid of anything?

Lana Nicole

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Comments (3)
You are not authorized! Only registered and authorized users can add their comments!
Auth | 31.05.2012 06:51

gladiator sandalsballet fltheleaatsr flip flops (like from roxy)bright / retro sunglasseslarge, colorful purses (not the tote kind, more round-ish)demin shorts (AE)skinny jeansconverse sneakers (light colors, low top)flowing, summer tops (light colored, tube tops or spaghetti straps)

hdzabkfk | 05.05.2012 04:33

QfDX9L kysgluuqzhcs

Jianghua | 03.05.2012 07:35

So sure you are of you biased facts yes ? She Lies you say ? I know how to be sure for 100% ceriatn if she is deceitful as about her job . I know how to discover many truths as about such ladies . Same as you know many truth/facts as about? America as I do not . Do not be so quick to judge on emotions alone . why so angry in you post ? what experiences can you share with everyone ?

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    Ukraine Truth
    Rights We Didnt Know We Had

    Throughout EuroMaidan much has been made of Ukrainians making a stand for their rights. What exactly those rights are were never clearly defined. Ukraine ratified the Universal Declaration of Human Rights in 1952. The first article of the Declaration states all human beings are born free and equal in dignity and rights, they are endowed with reason and conscience, and should act towards one another in a spirit of brotherhood. The ousted and overthrown Ukrainian government showed to the world they dont understand the meaning of these words.

    Kyiv Culture

    Pulling Strings
    Located on Hrushevskoho Street the epicentre of EuroMaidan violence, home to battles, blazes and barricades childrens favourite the Academic Puppet Theatre had to shut down in February. Nevertheless, it is getting ready to reopen this March with a renewed repertoire to bring some laughter back to a scene of tragedy. Operating (not manipulating) puppets is a subtle art that can make kids laugh and adults cry. Whats On meets Mykola Petrenko, art director of the Theatre, to learn more about those who pull the strings behind the show.


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